(Mostly) Sales & marketing focused musings and observations for small to medium-sized enterprises. Get cutting-edge digital marketing insights, blending AI-driven strategies, emerging trends and creative innovation. Stay ahead with actionable tips and expert industry analysis for savvy marketers navigating the future of growth and engagement.
Disclaimer: May also include ramblings and rants on local and national issues of importance from a one-time General Election candidate.
2026 isn’t about chasing marketing hype, it’s about execution. AI is important, sure, and will become even more important over
The gap between ChatGPT and Google in search terms right now is enormous and therein lies a significant opportunity for
AI is the must-have right now for marketers but be careful not to get caught up in all the hype.
A fragmented, ad hoc to marketing effort might generate occasional results but you need a sustained plan to generate consistent
Before paying for a new website, a conversation with a digital marketing consultant can save you a lot of time
If you are a new business owner starting out, this article may help to prompt questions for your web designer
How is marketing delivering for your business? If it’s not resulting in sales, you’re probably wasting money.
Personas are fictional representations of your ideal customer. They help keep your marketing focused and reduce waste in marketing spend.
If as a small business owner, you can dedicate 1 hour per week to sales & marketing strategy, you can
When all else fails, try a bit of marketing and when that doesn’t work, it was marketings fault all along!