
Avoid Firefighting: How Big Picture Strategy Sets SMEs Apart
When you run a small or medium-sized business, it’s easy to get caught up in the day-to-day. Orders need filling,
Are you a small business owner struggling to get a consistent and reliable return from your marketing spend?
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Small to medium businesses are often built on the hard work, grit and determination of the founder with a focus on 'doing' rather than 'planning'. A strategy that outlines a roadmap towards longer-term goals is important in order to unlock the potential of the business and pre-empt risks to achieving these goals.
Decisions around resourcing for growing businesses tend to be dynamic and often reactive. Taking the time to step back and analyse resource allocation is necessary to ensure all available resources and personnel are positioned to have their maximum impact. This includes timely introduction of appropriate technology rather than purchasing software subscriptions to fill a void, which can often compound operational problems as well as incur a recurring cost.
We specialise in collecting, organising and interpreting data from various sources to derive meaningful and actionable insights aligned to business goals.
We help businesses select, implement and optimise software platforms to streamline, automate and measure sales & marketing tasks. The goal is to enhance efficiency, personalise customer engagement and drive conversions through data-driven strategies, while ensuring scalability and ROI.
When you run a small or medium-sized business, it’s easy to get caught up in the day-to-day. Orders need filling,
One month in and it’s been a high stakes start to 2025 in many ways.
The phasing out of third-party cookies — completed by Google Chrome in 2024 — presents a unique challenge for SMEs
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