Zero Clicks Given: An Evolution In Digital Marketing
60% of Google searches end without a click through to a website. This might be bad news for traditional digital marketing efforts but it presents a significant opportunity and perhaps the only way forward for delivering measurable value in the years ahead.
Marketing Trends 2026: What Strategy & Consultancy Teams Must Prioritise
2026 isn’t about chasing marketing hype, it’s about execution. AI is important, sure, and will become even more important over time but the practitioners who’ll win next year are the ones who understand the structural shifts behind the headlines: search changing under our feet, customer behaviour fragmenting, creators becoming competitors and data ownership turning into a superpower.
Adapting SEO efforts to incorporate GEO
The gap between ChatGPT and Google in search terms right now is enormous and therein lies a significant opportunity for SMEs.
AI vs Automation – Pain Or Gain?
AI is the must-have right now for marketers but be careful not to get caught up in all the hype. Automation will do for now for most businesses!
Why Fragmented Marketing Can Hurt Your Business
A fragmented, ad hoc to marketing effort might generate occasional results but you need a sustained plan to generate consistent results. The difference is a matter of focus.
Why You Should Talk to a Digital Marketing Consultant Before You Build A New Website
Before paying for a new website, a conversation with a digital marketing consultant can save you a lot of time and money.
Why Site Structure Is Important for SEO
If you are a new business owner starting out, this article may help to prompt questions for your web designer / developer as you prepare to do a deal for a new website. The key thing you should try to avoid is having to reinvest in your website within months of launching it because SEO wasn’t a core consideration at the start.
Marketing Metrics With Meaning
How is marketing delivering for your business? If it’s not resulting in sales, you’re probably wasting money.
Lightweight Marketing Personas for Small Business
Personas are fictional representations of your ideal customer. They help keep your marketing focused and reduce waste in marketing spend.
One Hour Per Week: Nimble, Effective Marketing Strategies
If as a small business owner, you can dedicate 1 hour per week to sales & marketing strategy, you can iteratively improve your business performance.