(Mostly) Sales & marketing focused musings and observations for small to medium-sized enterprises. Get cutting-edge digital marketing insights, blending AI-driven strategies, emerging trends and creative innovation. Stay ahead with actionable tips and expert industry analysis for savvy marketers navigating the future of growth and engagement.
Disclaimer: May also include ramblings and rants on local and national issues of importance from a one-time General Election candidate.
The phasing out of third-party cookies — completed by Google Chrome in 2024 — presents a unique challenge for SMEs
The West of Ireland is in decline and when you look at the neglect of successive governments it’s easy to
In the West, we are miles behind in terms of economic prosperity, but the dogs on the street already know
Typically in small organisations when it comes to processes, the focus is on simply getting the job done and moving
Growing a business is both challenging and rewarding. As your business expands, you’ll likely need to hire new team members
The subject of choices is an interesting one for business leaders, both in the area of decision-making and in what
The A-Z of Perfect Copywriting for Increasing Online Sales When it comes to writing copy to support your sales &
It’s 2024 and SEO hasn’t gone away Taking a quick look back… What now seems like a lifetime ago, in
Walking the walk Taking the leap of faith into the world of consultancy “By accident rather than by design,”